By teaming up with other vendors on Main Street or at Trade Shows, you can place your proximity beacons in their store or booth, and as folks who have the digital card visit those other stores or booths, they will get whatever pop-up message or offer has been programmed in. You may even want to partner with other trade show vendors or main street shops to roll out a coordinated proximity marketing program so many. different businesses can all benefit from a shared customer base using a single card.